Based in historical western New Hampshire, Mel Tata Photography provides whimsical, artistic, nature-inspired wedding and couples’ photography. With investment package names such as the Cypress, Juniper, or Sequoia, there’s a package for any and all needs! Melanie’s style is organic and beautiful - perfect for the unique couple looking for photography that’s as special as they are.
When I first announced via Instagram that I was taking design commissions, Melanie messaged me almost instantly! She had been delving deeper into the branding process, and wanted a logo and brand package to help her get started. I was more than happy to oblige, and we were off!
First step - the mood board. Melanie happily filled one of these out for me on Pinterest, so that I could get a better feel for her style and brand. Needless to say, there was lots of greenery!
Next up, I put together some rough sketches for her. I like to sketch out several ideas based on my client’s style, narrow them down to three choices, and present. This part is very ‘hands-on’, which I love.
We decided to go with two iterations of these - one version would include the vertical Polaroid-shape emulating the Polaroid snapshots she gives to her clients, and the other version would be a type of monogram that she could use for other things (favicon, profile picture, etc).
Voila! Along with the logos and elements, I like to include both a bigger brand book and a mini brand guide like the one above for my clients - it’s something they can print and refer to at a glance for color codes and fonts, as well as remember key parts of their brand.
Need a logo for your business? I would love to work with you. Get in touch!