Kafka's Organic: Rebrand Project

Kafka’s Organic is a subscription pet food service, specializing in fresh, healthy food for pets.

Kafka’s mission is to “rethink and re-imagine the way we feed our beloved pets by making healthy cat and dog food from restaurant-quality whole ingredients. We gently cook our food without any preservatives or additives and flash freeze to keep fresh. Our job is to remove barriers which prevent pet parents from feeding human quality food to their animal companions, so we make our recipes at a competitive price point and offer home delivery for the ease and convenience of busy pet parents.” (Kafka’s Organic)

pet food brand design packaging

I was asked to re-design the original logo for Kafka’s Organic and provide a brand style guide as well as multiple versions of the logo for various uses, including: packaging, website, and social media. I really enjoyed playing with color and type for this project, and it was a pleasure to work with a brand as unique as Kafka’s Organic!

pet food brand design
pet food brand design

To learn more, visit their website here: Kafka’s Organic.

In need of your own brand refresh? Check out my services page for a comprehensive look at the various brand packages I offer, and let’s chat! 

Melody Fulone

Graphic designer and textile artist living in New Hampshire. Branding is one of my favorite design projects to do.

https://www.melodyfulone.com
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