This design addressed the needs of a simplified and effective logo for the GMILCS system (Greater Manchester Integrated Library Cooperative System), and is able to be used across a variety of media both print and digital.
The logo applies theories of negative space, a cool palette, and a modern, sans-serif typeface to communicate an inclusive and welcoming library brand to audiences. Instead of an overly detailed logo, I used a simple open book icon to update the old logo, as well as a fresh color palette.
When I'm not designing for passionate businesses I enjoy developing fictional brands and web pages. ‘Vegurt’ was inspired by a practice brief to create a brand for vegan frozen yogurt. In my mind, frozen yogurt is the 'light ice-cream' - calling for a bright, pastel palette with plenty of mouthwatering images and colors, as well as easy-to-read typefaces and clean white organization. Not everyone is excited about vegan food products, so I did my best to illustrate how delicious and healthy this frozen yogurt is with a big, beautiful image as well as a testimonial and a big CTA button to see the flavors.
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Diablo Moon is an engraving service undergoing a brand change, and the client needed their logo revamped.
Ideally, they wanted to incorporate a moon, a devil, and the D & M into a single monogram logo. Though difficult at first to visualize (this is why multiple sketches are SO handy), the client and I were able to come to an effective design conclusion.
TOWN Restaurant Branding
This was a school assignment for typography and layout design, as well as branding. The branding package for TOWN Restaurant meets the goals of clear brand communication and function by branding the restaurant with a fresh aesthetic that makes sense for the overall mission.
Design theory can be seen in these pieces with text hierarchy, image placement, white space, and layout, to effectively communicate the design purpose to its audience.
The design incorporates Chinese symbolism and the color red, as well as classic minimalist elements and typefaces to target an audience of high-end Chinese cuisine lovers
I was incredibly excited and fortunate to head up the rebrand of Peace Fleece. Peace Fleece is a small New England fiber company with a mission. They work to support pastoral communities that have historically been in conflict with the US. Currently they are working with the Navajo to offer fair market prices for the Rambouillet sheep wool raised by families on the Reservation.
It was a pleasure to update the designs for Peace Fleece. I wanted to incorporate some of the original hand-drawn elements, as well as create a fresh logo that evoked both New England and the Southwest. Peace Fleece traces its roots back to the fences and barns of farmland Maine, even as the wool comes from bright, dusty, dry desert land in the Southwest.
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This design was created to meet the needs of friend’s start-up nonprofit collective, and is a conceptual and on-going design. The goals of this project were to design a logo that could be used on a variety of print surfaces, as well as for postcards and other print materials. The design addresses these needs by creating a colorful and functional logo.
To evoke the collective's mission statement in a way that made sense, the design needed to be contained in a box space. Drawing out ideas by hand helped to solve the problem of communication.
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Kafka’s Organic is a subscription pet food service, specializing in fresh, healthy food for pets. Kafka’s mission is to “rethink and re-imagine the way we feed our beloved pets by making healthy cat and dog food from restaurant-quality whole ingredients. We gently cook our food without any preservatives or additives and flash freeze to keep fresh. Our job is to remove barriers which prevent pet parents from feeding human quality food to their animal companions, so we make our recipes at a competitive price point and offer home delivery for the ease and convenience of busy pet parents.” (Kafka’s Organic)
I was asked to re-design the original logo for Kafka’s Organic and provide a brand style guide as well as multiple versions of the logo for various uses, including: packaging, website, and social media. I really enjoyed playing with color and type for this project, and it was a pleasure to work with a brand as unique as Kafka’s Organic.
“I needed a logo revamp and brand guidelines for the launch of my fresh pet food brand, and came across Melody's profile. I'm very happy I went with her. We had good communication throughout, and Melody was able to deliver a final design that was a fresh, modern take on my old logo. Great work and thank you Melody!!" - Sarah F.
Mel Tata Photography
Mel Tata Photography is a New England-based photographer, dedicated to capturing small, whimsical weddings and engagements with imagination and creativity. Some of her photography packages even include titles such as the Juniper or the Cypress!
Though Melanie had a clear photography style that emanated throughout her social media, she did not yet have a brand identity. Together we worked to create a logo, color scheme, and brand guide that would help streamline her branding process. The finished design was greatly influenced by her bespoke style and love of all things outdoors, as well as her fun photography package names.
“Melody was simply a joy to work with. She not only used her talent to create me a beautiful branding package, but also communicated quickly and made the whole process fun. She answered all my questions, took my suggestions and still kept her creative voice within in the project. She exceeded my expectations, especially in the timely manner she put everything together. I feel honored to have a logo designed by her, and could not have gotten a better quality for price.”
Hearthling is a fictional home goods brand that I designed after coming across old tablescape photos my friend and I took one crisp autumn day. This brand evokes everything I love about the fall months - the warm colors, the graceful rusticity of a fallen branch, a hot drink held in two hands, a table set for a hearty dinner. I envision Hearthling providing handpainted ceramic dish sets, fragrant tapers, handwoven linens, locally turned wooden utensils, etc.