This design was created to brand an upcoming band project and promote a tour, while maintaining the band’s minimalist style and design.
The poster makes use of textures and layers to create an in-depth poster, as well as a strong minimalist style to communicate the band’s brand to prospective audiences.
Art Deco Exhibit Poster
This poster was designed for a faux exhibit showing work from artists following the Art Deco style, and meets this goal by incorporating various Art Deco elements and imagery.
The design uses a variety of design elements and principles, including gradients, vector shapes, and typography to create a poster for both digital and print use.
Japanese Wood Block Printing Layout
This article deals with a specific hobby and is geared toward academic craftsmen, so it needed to reflect a serious yet artistic tone.
The finished design targets an audience that is interested in the history of this particular craft by including carefully chosen images of wood-block prints and describing the history of wood-block printing in detail.
A high-resolution image of a tiny bonsai tree behind the text adds cultural color and flavor to the design, and the layout and typography choices achieve a cohesive pattern throughout.
You Are Beautiful Greeting Card
I wanted to design a beautiful and positive greeting card for anyone needing a word of encouragement and validation. One strategy I used was incorporating colorful hand-painted flowers and a relatable script typeface.
The card applies white space, hand-painted elements, and script typography to effectively communicate a positive greeting card experience to recipients.
TOWN Restaurant Branding
The branding package for TOWN restaurant meets the goals of clear brand communication and function by branding the restaurant with a fresh aesthetic that makes sense for the overall mission.
Design theory can be seen in these pieces with text hierarchy, image placement, white space, and layout, to effectively communicate the design purpose to its audience.
The design incorporates Chinese symbolism and the color red, as well as classic minimalist elements and typefaces to target an audience of high-end Chinese cuisine lovers
Amethyst Bay Resort & Spa
This print advertisement class assignment meets the goals of a strong advertisement for Amethyst Bay Resort & Spa by balancing information and aesthetics effectively. The design applies typography, a cool palette, and a modern, sans-serif typeface to communicate a fresh and welcoming message to potential tourists and guests.
I decided to create a clean look by using an aerial beach image and blocky sans-serif font to generate a fresh face for the resort & spa while using the school-provided logo.
Flower Surface Pattern I
This design balances aesthetic and functional needs as an effective repeating surface pattern that can be used for a variety of projects.
The pattern applies design theory and color by making use of hierarchy and practical organization for a print piece that will meet the needs of various audiences.
Made Free Collective
The goals of this project were to design a logo that could be used on a variety of print surfaces, as well as for postcards and other print materials. The design addresses these needs by creating a colorful and functional logo.
To evoke the collective's mission statement in a way that made sense, the design needed to be contained in a box space. Drawing out ideas by hand helped to solve the problem of communication.
Agatha Christie Event Poster
This typography portrait addresses the goal of creating a strong type-based image of acclaimed mystery author Agatha Christie. The layout is functional and logical, with shaping and a carefully-chosen typeface to embody the words.
In order to best represent Agatha Christie, I wanted to convert an existing photograph of her to a portrait using words that describe her novels. One strategy I used was tracing her image and filling in the gaps with words and phrases. The portrait applies negative space, hierarchy, and spacing.
GMILCS Logo Project
This design addressed the needs of a simplified and effective logo for the GMILCS system (Greater Manchester Integrated Library Cooperative System), and is able to be used across a variety of media both print and digital.
The logo applies theories of negative space, a cool palette, and a modern, sans-serif typeface to communicate an inclusive and welcoming library brand to audiences. Instead of an overly detailed logo, I used a simple open book icon to update the old logo, as well as a fresh color palette.