This print advertisement class assignment meets the goals of a strong advertisement for Amethyst Bay Resort & Spa by balancing information and aesthetics effectively. The design applies typography, a cool palette, and a modern, sans-serif typeface to communicate a fresh and welcoming message to potential tourists and guests.
I decided to create a clean look by using an aerial beach image and blocky sans-serif font to generate a fresh face for the resort & spa while using the school-provided logo.
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When I'm not designing for passionate businesses I enjoy developing fictional brands and web pages. ‘Vegurt’ was inspired by a practice brief to create a brand for vegan frozen yogurt. In my mind, frozen yogurt is the 'light ice-cream' - calling for a bright, pastel palette with plenty of mouthwatering images and colors, as well as easy-to-read typefaces and clean white organization. Not everyone is excited about vegan food products, so I did my best to illustrate how delicious and healthy this frozen yogurt is with a big, beautiful image as well as a testimonial and a big CTA button to see the flavors.
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I was incredibly excited and fortunate to head up the rebrand of Peace Fleece. Peace Fleece is a small New England fiber company with a mission. They work to support pastoral communities that have historically been in conflict with the US. Currently they are working with the Navajo to offer fair market prices for the Rambouillet sheep wool raised by families on the Reservation.
It was a pleasure to update the designs for Peace Fleece. I wanted to incorporate some of the original hand-drawn elements, as well as create a fresh logo that evoked both New England and the Southwest. Peace Fleece traces its roots back to the fences and barns of farmland Maine, even as the wool comes from bright, dusty, dry desert land in the Southwest.
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This poster was designed for a faux exhibit showing work from artists following the Art Deco style, and meets this goal by incorporating various Art Deco elements and imagery.
The design uses a variety of design elements and principles, including gradients, vector shapes, and typography to create a poster for both digital and print use.
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GMILCS Logo Project
This design addressed the needs of a simplified and effective logo for the GMILCS system (Greater Manchester Integrated Library Cooperative System), and is able to be used across a variety of media both print and digital.
The logo applies theories of negative space, a cool palette, and a modern, sans-serif typeface to communicate an inclusive and welcoming library brand to audiences. Instead of an overly detailed logo, I used a simple open book icon to update the old logo, as well as a fresh color palette.
TOWN Restaurant Branding
This was a school assignment for typography and layout design, as well as branding. The branding package for TOWN Restaurant meets the goals of clear brand communication and function by branding the restaurant with a fresh aesthetic that makes sense for the overall mission.
Design theory can be seen in these pieces with text hierarchy, image placement, white space, and layout, to effectively communicate the design purpose to its audience.
The design incorporates Chinese symbolism and the color red, as well as classic minimalist elements and typefaces to target an audience of high-end Chinese cuisine lovers
Made Free Collective
This design was created to meet the needs of friend’s start-up nonprofit collective, and is a conceptual and on-going design. The goals of this project were to design a logo that could be used on a variety of print surfaces, as well as for postcards and other print materials. The design addresses these needs by creating a colorful and functional logo.
To evoke the collective's mission statement in a way that made sense, the design needed to be contained in a box space. Drawing out ideas by hand helped to solve the problem of communication.
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Agatha Christie Event Poster
This typography portrait, originally designed for a class assignment, addresses the goal of creating a strong type-based image of acclaimed mystery author Agatha Christie. The layout is functional and logical, with shaping and a carefully-chosen typeface to embody the words.
In order to best represent Agatha Christie, I wanted to convert an existing photograph of her to a portrait using words that describe her novels. One strategy I used was tracing her image and filling in the gaps with words and phrases. The portrait applies negative space, hierarchy, and spacing.
Flower Surface Pattern I
This was a personal design project, meant to show my versatility as an artist and illustrator. The design balances aesthetic and functional needs as an effective repeating surface pattern that can be used for a variety of projects.
The pattern applies design theory and color by making use of hierarchy and practical organization for a print piece that will meet the needs of various audiences.