I'm back with another business-themed post! I wanted to kind of post about my journey as it's happening. Honestly, it's not that exciting. I'm not making a ton of money each month or growing wildly with leaps and bounds. But I think it's a slow process, especially for someone in the handmade business. I'm trying to find my niche, figure out what sells and what people like, and how to best market what I do.
Where I Want To Be:
In the next few months, I'm hoping to grow my blog traffic by a few hundred views (aim small, miss small, right? The Patriot
? Anyone?). I love offering tutorials and DIYs and updates about my shop. To market these, I've been using Craftgawker
, and Instagram
. All three are highly visual websites and apps, and if you have great photos and a good eye for styling, they can be really beneficial.
- Buy a new blog template for a more streamlined and clean-cut site
- Research marketing and small business tactics
- Engage with other small handmade businesses to share experience and tactics
- Research SEO and how to make it work for my shop
- Continue to market tutorials
All of the above, actually. Instagram has helped a lot with building a following. And if you can get a photo accepted by the critics over at CraftGawker, a lot of traffic comes from there as well.
I would also like to start selling more items from my shop, but I think I still need to figure out what my niche is. Generally, it's handmade items, but I'm not sure if I need to choose one particular product or if it's okay to keep a diverse shop. Personally I love the diversity - I love making different kinds of items using different crafts and techniques, and I love the colorful look of it. But I'm really not doing very well with sales, so I'm hoping to work on that more and figure out what I need to do.
Hope you enjoyed this little business update!