Welcome to my newest Bumps in the Road post! I have to admit, I'm really enjoying this series. It's fun to write about bumps, unfortunate happenings, and downright fails! I like being honest and straightforward, and I like admitting shortcomings - especially when others can relate! Today I'm talking about my awkward shop refocus. Here's the story:
After some revelations and a lot of thinking, I re-imagined my shop this winter, and let me tell you, things were a little awkward.
First of all, six months later, Etsy still hasn't changed over my tagline and description for the link in the bowels of the interwebs. If I want to share my shop on Facebook, it still pulls up an old grainy photo of some knitted gloves I was selling, and the old tagline I used. I have to manually upload a new photo and change the tagline, or figure out another alternative. I'm not sure if there's a way I can update it myself (when I use the link in Hootsuite I get all a current photo and the new tagline), but it's a problem.
Second, friends who have bought scarves, hats, and gloves from me in the past recommend me to other people - for those items. Which I don't sell anymore. This is also awkward. I love making accessories, but selling them in such a competitive market wasn't an option. So now I have a bunch of ready-made Christmas gifts (no complaints here!) and a totally redone shop full of beautiful jewelry that I'm honestly quite proud of, but am having a tough time selling.
Eventually the weirdness will go away, but let's just be honest. Unless you're an expert and know how to re-brand and refocus your business smoothly and have lots of help, things are going to get a little awkward. I had a lot of support and encouragement, but it was difficult.
Let me end with advice: be patient, be persevering, and try to plan ahead as much as possible when doing a re-brand. It will be worth it!